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LinkedIn: Endorsements/Groups/Onboard


This past summer, I was fortunate enough to intern at LinkedIn as a User Experience Designer on the Mobile Team. During my three months I was able to work on several neat projects. Here, I talk about my experience working on integrating Endorsements on the mobile feed, Researching groups on mobile, and researching on-boarding solutions. 

During my summer I worked on the following things:

  • Endorsements on Mobile Feed (NUS)
  • Groups on LinkedIn
  • On-boarding Research
  • Reader Page explorations 
  • In-Mail Profile Top Card explorations and interactions


1. Researching Endorsements on Mobile

One of my bigger projects involved figuring out the most effective way to include Endorsements on the mobile News Stream (aka NUS). I started by looking at how Endorsements were treated on LinkedIn website. I also started listing out all the available actions and touch points the endorsing ecosystem had. This helped me understand the whole system and helped me understand which potential action/touch points would be most beneficial in a mobile setting.


Endorsements in the Mobile Stream

Exploring Endorsement Interactions

Before coming to the resolution above, I played around with various rollups solutions, drop downs, button explorations and interactions. 

2. Groups

One of my earlier projects consisted of looking at ways to improve LinkedIn's Group experience on mobile. At the time there was lack of mobile users who were using groups or entering into groups. This was largely due to the lack hardly any information was provided to the user before requesting into the group. Something that I was challenged to do was providing the right information for the right scenario so that users would be more willing and more interested in exploring and entering into a group's page. 



I started out my process by researching how groups were treated on the website not only to remain consistent with the core site but also to see how the infrastructure might need to differ in a mobile setting. I also explored all the touch points that groups had on the site and within the app.   


Touch Points



Here are some notes I made on the importance of content hierarchy as a way to establish confidence in a user. 


Wireframing/Suggested Designs

Based on my research, I made preliminary wireframes of some suggested designs. I found that the user did not have enough information about the group when they were presented with in in the app. This is something I aimed to change by provided a small profile to each group at the top of its page so that users could have a little context about the group before requesting permission to enter into the group.


3. OnBoarding Research

A short project that I worked on was researching on-boarding processes. I began the process by looking at how other apps on-boarded their users. This helped me pull out certain strategies that I felt were most effective and also find on-boarding solutions that would best fit LinkedIn's mobile on-boarding process. 

Flip Board






Research Conclusion

After looking at a series of mobile on-boarding processes, I came to conclusion that there are 3 significant components to a successful on-boarding experience:

  • Making users understand what the app is about (core message)
  • Making users understand how to use the app (through demos or highlighting features)
  • Getting the right information from the user (to personalize content and optimize the experience)

Interactions and visuals that best support these three components proved be successful on-boarding experiences. 


Suggested Wireframes

For my wireframes, I chose to break LinkedIn's mission statement into three parts. 

  • Build your professional resume online
  • Establish a professional network of peers, leaders, and recruiters
  • Keep track of your professional interest by following industry leaders, companies, and corporate news...

I did this because I felt as though a lot of LinkedIn's functionality is unknown to the user.  Additionally I also added the interaction of checking off from a list as a way to gain personal information from the user. This interaction is very simply and effortless for the user, but also allows personalization for the user once he/she is in the app.